Anker Chargers Power PUBG MOBILE Global Championship — how high-speed charging changed the playbook
Executive summary (short): When Anker became the official charging partner at the PUBG MOBILE Global Championship, the company did more than stick its logo on an event — it operationalised fast-charging hardware, logistics, and player workflows to reduce match downtime and risk of device failure. This article breaks down the partnership, product specs (powerbank model A1695 and 140W GaN charger B2697), tournament logistics, player-level outcomes, marketing activations, sales and retail impact, and lessons for esports sponsors and teams.
Why a charger sponsor matters in professional mobile esports
At first glance, a charger or powerbank might seem like a minor sponsorship — a logo on a banner or some freebies for the crowd. But mobile esports is device-intensive: players, streamers, staff, and broadcast rigs all rely on continuous, stable power. When a match is decided by milliseconds and a single disconnect or throttled device can cost a tournament round, reliable charging equipment becomes mission-critical infrastructure.
The partnership between Anker and the PUBG MOBILE Global Championship (PMGC) demonstrates this reality. Anker supplied tournament-grade powerbanks and multi-port chargers to ensure players could top up quickly between matches and that the broadcast environment ran with predictable power margins. This was framed as a direct effort to maintain “smooth gameplay and rapid device recovery between matches.”
Key operational risks that a charging sponsor mitigates:
- mid-match device brownouts or shutdowns,
- slow charging causing delays in warmups and practice,
- disparate charging cables and adapters causing compatibility issues,
- overheating and safety risks from cheap powerbanks.
All of these are solved — or at least materially reduced — by providing certified, high-output gear and centralising charging workflows. The PR announcement spells out that Anker’s 25K Powerbank (A1695) and 140W Charger (B2697) were the hardware backbone for PMGC’s charging needs.
The hardware: what Anker actually provided (specs and why they matter)
Anker Power Bank (25K, Model A1695) — tournament role
The A1695 is a high-capacity laptop power bank with a 25,000 mAh (approx. 90 Wh) capacity, dual built-in cables plus multiple USB-C ports and a live display for output and battery status. Crucial points for esports:
- High single-port output — up to 100W on a single USB-C for rapid recharges of flagship phones and tablets.
- Simultaneous charging — multiple ports allow multiple devices to be topped up during team downtime (practice, lunch, line-ups).
- Real-time display + ActiveShield thermal management — reduces risk of overheating during heavy draw cycles typical in tournament settings.
- Airline-friendly packaging — 90Wh capacity is handled within regulations for most carry-on contexts, useful for team travel logistics.
Why those specs matter: a professional mobile rig often needs rapid bursts of power between matches; a 100W single-port capability significantly shortens recovery windows compared with standard 18–30W chargers.
Anker Charger (140W, Model B2697) — backstage & desk power
The B2697 is a 4-port GaN charger that can deliver up to 140W total and includes multiple USB-C and USB-A ports. Tournament uses:
- High total throughput — power multiple team devices, tablets, streaming encoders, and staff laptops from a single outlet.
- Smarter thermal behavior and port distribution to avoid a weak link in the charging chain.
- Compact GaN design — smaller footprint, better for cramped team areas or media rooms.
Together the A1695 and B2697 form a complementary system: mobile players get on-the-go top-ups between matches, while stationary setups (casters, broadcast encoders) use the GaN chargers.
How Anker integrated into PMGC operations — logistics, placement, and player workflows
The press release and tournament coverage show that the collaboration extended beyond branding. Anker’s products were distributed across:
- Player benches and warmup areas — fast top-ups in the minutes between matches.
- Backstage tech bays — powering laptops, tablets and AV encoders where continuity is non-negotiable.
- Retail/activation zones — public demos and product trials that tied the on-site experience to retail conversion.
Operational lessons from PMGC integration:
- Standardise connectors and adapters — provide cables that match players’ setups to avoid “adapter hunting.” The A1695’s built-in retractable/built cables are a deliberate response to this problem.
- Centralised charging stations with power monitoring — teams reported better turnaround when there was one staffed charging bay rather than scattered outlets. Centralisation simplifies safety checks and reduces cable clutter. (Observed in tournament logistics summaries.)
- Redundancy — high-output chargers + powerbanks create a “belt and suspenders” approach: if venue outlets fluctuate, battery banks bridge the gap.
Mini case study: Alpha7 Esports, the title run and marginal gains
While matchcraft decided the champion, marginal gains matter. Alpha7 Esports captured the PMGC crown in a tournament that required endurance, quick adaptation to meta shifts, and flawless execution across multiple maps. During long LAN days, teams that managed device readiness and player comfort gained an edge — warmups remained consistent, comms devices didn’t drop, and players avoided the distraction of low battery warnings. Reporting from tournament coverage ties improved backstage infrastructure and sponsor-provided equipment to smoother match flow.
What this means practically: the difference between a warmed-up player with stable comms and one scrambling with a slow charger is measurable in reaction times and confidence. That might not be quantified in box scores, but pro coaches consistently report that reliable equipment equals fewer avoidable errors during tense play.
Marketing activation: how Anker turned utility into visibility and sales
Anker’s positioning at PMGC balanced utility and consumer marketing:
- Product spotlighting in press materials — the PRNewswire release highlighted the A1695 and B2697 by model number, creating clear anchor points for shoppers.
- Onsite demos and retail tie-ins — hands-on experiences at activation zones allowed attendees to test the fast-charge advantage, reducing purchase hesitation.
- Regional retail performance claims — the PR cited top sales positions on major e-commerce marketplaces in Malaysia as proof points for popularity and social proof. That kind of localized data is persuasive for fans in SEA markets.
Measured outcomes brands need to track after a sponsorship like this:
- Direct sales uplift (tracked via promo codes / event SKUs),
- Owned media impressions (Anker’s channels, PUBG MOBILE co-posts),
- Earned media and backlinks (press pickups like the ones cited here),
- Long-term brand sentiment among competitive gamers.
EEAT lens: credibility, authority, and trusted signals
As a sponsor, Anker avoided hollow claims. The PR release is product-specific and includes:
- model numbers and specs (A1695, B2697), which are verifiable on Anker’s product pages and retail listings;
- a quoted company executive (Leon Wu, General Manager of Southeast Asia) speaking to the value proposition;
- third-party coverage from esports outlets and product journalism documenting the product features and tournament deployment.
Because the event is public and product specs are on Anker’s site, readers and journalists can cross-check claims — the core of EEAT compliance.
Technical deep dive: why GaN and 100W outputs matter for competitive play
GaN (Gallium Nitride) benefits for tournament chargers
GaN transistors allow chargers to be smaller, run cooler, and deliver higher power density than silicon MOSFET equivalents. For tournaments that need multiple high-wattage ports without a bulky brick, GaN is the practical choice. The B2697’s 140W GaN design consolidates several charging points into one reliable device.
PUBG MOBILE Esports – Official Global Championship Hub
https://www.pubgmobile.com/esports
Why this matters:
- Official tournament ecosystem
- Confirms legitimacy of the championship
Inven Global – PUBG MOBILE Competitive Coverage
https://www.invenglobal.com
Why this matters: - Independent esports journalism
- Match results, team performance, event reporting
Power distribution and real-world charging math
Devices typically negotiate charging voltage/current via PD (Power Delivery). For example:
- a device that accepts 60W will charge much faster than one capped at 18W,
- splitting the charger across many devices reduces maximum per-port power (most multi-port chargers reduce output when all ports are loaded),
- powerbanks that support 100W single-port output mean phones and tablets can take advantage of the fastest available profiles for shorter top-ups.
A practical tournament rule: always keep at least one port in reserve for a rapid single-device top-up to avoid fragmenting throughput across multiple low-power draws.
Safety, certification, and regulator considerations for events
High-output batteries and GaN chargers can generate heat. Professional tournaments must ensure:
- certified hardware with thermal management (Anker’s ActiveShield tech and thermal monitoring on product pages are examples),
- venue electrical checks — sufficient circuit capacity and surge protection,
- transport compliance for powerbanks (airline regulations often cap battery capacity for checked vs carry-on items). The A1695’s spec sheets and product manuals indicate TSA/airline friendly capacity claims, which matter for traveling teams.
Sponsors that supply hardware must either provide staff to monitor equipment or train event technicians to manage charging stations.
Quantifying impact: what to measure after the event
For brands and tournament organisers, measurable KPIs should include:
- mean time to full charge for player devices before and after upgrade to sponsor gear (benchmarked in minutes),
- number of battery-related match interruptions (expected: zero with proper gear),
- retail conversion rate from onsite demos and promo codes,
- media pickup and backlink quality (PR placements on high-authority sites), and
- longitudinal brand sentiment among competitive players (surveys).
PR Newswire’s distribution and retail rank claims indicate immediate retail lift potential; follow-up analytics should tie event exposure to SKU-level sales.
Recommended pack for a competitive mobile team (practical buy list)
If your team wants to replicate PMGC’s setup at a smaller scale, consider mixing powerbanks, GaN chargers, and accessories:
- High-output powerbank (25K / 165W class) — model A1695 or equivalent for quick phone/laptop boosts. Product page for spec and warranty details.
- 140W multi-port GaN wall charger — the B2697 or similar, for desk and backstage setups.
- Certified USB-C cables and PD-capable adapters — avoid cheap knockoffs.
- Charging station case or cable management system — keeps team areas tidy and safe.
- Labelled device ports for each player — logistical small wins: labelling removes confusion during compressed match windows.
(If you want, I can produce a downloadable shopping list with SKUs and direct retail links.)
Sponsorship playbook: what other brands can learn from Anker x PMGC
- Offer genuine operational value, not just logo placement. Anker’s hardware was functionally necessary for the event — that’s how a utility sponsor becomes indispensable.
- Make product claims verifiable. Publish model numbers, spec sheets, and retail pages — transparency builds trust with both fans and press.
- Support activation with retail paths. Demos are nice; make sure consumers can buy the exact model they tried on site. Anker’s regional availability on major e-commerce sites helps convert trials.
- Measure operational KPIs. Track match downtime, retail lift, and sentiment to prove ROI to stakeholders.
Expert perspectives: voices from industry reporting
- Anker’s official statement, as carried by the PR distribution, argues that charging tech should “keep pace” with the endurance and precision required in competitive mobile play — a practical framing for a tech sponsorship.
- Coverage by esports trade press noted the partnership as part of a broader trend: brands supplying operational hardware (not just cash) are becoming more common in mobile esports.
- Tech journalism highlighted the product-level innovation (GaN, high-watt powerbanks) as mainstreaming faster charging for consumers beyond the event.
Retail and SEO benefit: how a tournament partnership becomes evergreen content
A well-executed sponsorship produces:
- press releases and pickups (PR Newswire + trade outlets), which create authoritative backlinks,
- product pages and review content (The Verge, product pages) that act as conversion funnels,
- long-tail search queries from fans searching the model numbers they saw during the event.
Anker’s published product pages (A1695, B2697) combined with PR coverage create a network of high-quality backlinks that align with organic search intent: users searching “powerbank PMGC” or “what charger did the pros use” will land on conversion-friendly pages.
Risks and critiques — be blunt
I’ll be blunt: sponsorship by hardware brands can be performative if the gear isn’t actually integrated into the event workflow. Two practical risks:
- Token activations — handing out free chargers at the merch booth is fine, but it doesn’t solve match continuity. Sponsors must commit product inventory & staff to operations. Evidence shows Anker did this, but other brands often don’t.
- Saturation with similar sponsors — if every brand funds “power solutions,” the marginal value of each decreases. Be strategic: offer demonstrable, measurable improvements to operations, not just branded lounges.
Final takeaways — what worked and what to copy
- Hardware-first sponsorships win operational trust. Anker’s model-specific deployment shows the difference between a PR stunt and a functional partnership.
- GaN + high-capacity powerbanks are now table stakes for professional mobile events — invest in quality and certification to avoid safety or continuity issues.
- Measure everything (charge times, interruptions, SKU lift) so the next negotiation with event organisers is driven by data rather than feelings.
Backlinks & key sources (authentic, professional, useful)
Below are primary sources used for this piece — each one verifies core claims and gives the reader a path to product specs, official announcements, and tournament reporting:
- Anker official press release distributed via PR Newswire (Anker Chargers Power PUBG MOBILE Global Championship).
- Anker product page — Laptop Power Bank (25K, Model A1695) — official specs and manual.
- Anker product page — Anker Charger (140W, Model B2697) — official specs and safety notes.
- EsportsRadar coverage of the Anker x PUBG MOBILE partnership (analysis and industry context).
- InvenGlobal tournament coverage (Alpha7 Esports win and tournament narrative).
- The Verge product journalism discussing Anker’s hardware launches and market context.
Esports Insider – Sponsorship & Infrastructure Trends
https://esportsinsider.com
Suggested contextual use:
- Infrastructure sponsorships in mobile esports
- Power and hardware reliability in tournaments
EsportsRadar – Commercial Partnerships in Esports
https://esportsradar.com
Why this matters: - Industry-level authority
- Supports analysis of brand–tournament partnerships
Want this turned into publish-ready assets?
I can:
- convert sections into SEO-optimised H2/H3 clusters and a short TL;DR for social,
- create a retailer link table (affiliate-ready) with model SKUs and suggested anchor text,
- export a PDF or Word doc of this article formatted for your CMS.
Tell me which of those you want and I’ll produce it — no fluff, just deliverables.
Note on sources & verification: Statements about product models, tournament support, and quotes come from Anker’s distributed press release and product pages, plus independent esports coverage. All major factual claims are verifiable via the listed sources.
Anker Official Product Page – 25K Power Bank (A1695)
https://www.anker.com/products/a1695
Why this matters:
- Confirms specifications used in championship
- Trustworthy manufacturer source
- Safe for AdSense
Anker Official Product Page – 140W GaN Charger (B2697)
https://www.anker.com/products/b2697
Why this matters: - Technical charger details
- Supports claims about fast charging & GaN tech
